This week on BrandJack, Jack explains why it’s so important for brands to stay authentically true to who they are, and who their markets need…
Read More
This week on BrandJack, Jack takes a look back at his own journey in the world of branding, and the pivotal moments in his career….
This week on BrandJack, Jack discusses employer branding, an ever-growing brand agenda which is becoming a key component for defining true business success. Employer Branding…
This week on BrandJack, Jack and Paul pull apart the concept of good brand governance, examining and explaining how structures for protecting and owning your…
This week on BrandJack, Jack and Paul discuss the new era in branding, and how you can capitalise on these changes to create the next…
This week on BrandJack, Jack discusses brand equity with guest Paul Martyna, a Senior Brand Strategist at DAIS. Jack points out that building brand equity…
This week’s BrandJack podcast looks into the concept of mobilising and understanding your personal brand. What is your BrandMe story, in one word? What word…
In this week’s BrandJack Podcast, Jack explains the importance of understanding and building your personal brand profile. Some people get caught up in thinking that the…
In this week’s BrandJack Podcast, Jack explains the importance of tapping into the authentic story of your brand, and why it plays a pivotal role…
This week’s BrandJack Podcast explains how to identify the simple pattern behind the success of the world’s biggest celebrity brands. Jack believes there is a…