This week on BrandJack, Jack discusses employer branding, an ever-growing brand agenda which is becoming a key component for defining true business success.
Employer Branding is all about how an organisation develops a perception of itself internally and externally. It’s important to maintain an outstanding work team, as well as attracting outstanding new employee candidates to your business.
A good employer brand attracts people externally through the brand’s face and outward perception, but it also maintains and inspires its team through a strong internal ‘culture of integrity’.
At the end of the day, employer brands succeed because they offer their people more than just credentials on a CV – what does your brand have to give to those who work for you today and for those who may want to work with you tomorrow?
You can listen to Jack talk more about employer branding here: