This week on BrandJack, Jack and Paul discuss the new era in branding, and how you can capitalise on these changes to create the next competitive advantage for your business and personal brand profiles.
Now, more than ever, consumers are conscious of branding, and it’s clear that successful brands have something different. Key to this is the digitisation of brand, business and communication – how does your brand differentiate itself in this new technologic climate?
Jack and Paul examine the heightened importance of trust relationships in determining a brand’s success, using Apple, Google and Microsoft as examples. In the next brand economy, managing, sustaining and delivering trust brands is crucial.
Brands that understand who they are and are passionate about delivering to their brand promise can build trust relationships with their markets. Without trust, you cannot expect modern consumers to connect to your brand or your products.
How will your brand hold up as we usher in this new brand economy?
Listen to Jack explain in more depth here: