Building Brand Equity

By October 20, 2014BrandJack Podcast

Building Brand Equity

This week on BrandJack, Jack discusses brand equity with guest Paul Martyna, a Senior Brand Strategist at DAIS.

Jack points out that building brand equity is a lot like building equity in a home; but with brands, it’s important to understand deeply what you are investing in, and vital to find ways of measuring whether your investments are contributing to the growth of your brand.

The idea of building brand equity is easy to talk about, but a hard process to capture in reality. What processes and systems do you have in place to build the value of your brand? Can you measure the success of these investments?

You can listen to Jack share his tips for building brand equity here:

About Jack Perlinski

Jack is the Director and Owner of DAIS – a dynamic business focused on ‘elevating brands’. With a career spanning over 25 years, Jack is passionate about brand and his folio of brand success stories evidences his skill as a branding entrepreneur.