I recently returned from a life-changing trip to Antarctica, and the journey was so much more than the scenery and wildlife. For me, it was…
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We all have a brand, and we all deliver a brand performance each day. While it might not always be obvious, the truth is that…
New Year’s resolutions are often made, and rarely adhered to successfully. Perhaps it’s time to change the way we think about New Year’s resolutions! I’ve…
This week on BrandJack, Jack explains why it’s so important for brands to stay authentically true to who they are, and who their markets need…
I discuss a great many topics around branding as part of my role as coach and presenter, and my favourite by far is the idea…
This week on BrandJack, Jack takes a look back at his own journey in the world of branding, and the pivotal moments in his career….
This week on BrandJack, Jack discusses employer branding, an ever-growing brand agenda which is becoming a key component for defining true business success. Employer Branding…
It’s important to surround yourself with things that motivate and inspire you everyday. In my office, I have a huge image of a deer, whose…
In today’s globalised, competitive market, building a relationship of trust with your market is key to the success and longevity of your brand. You don’t…
This week on BrandJack, Jack and Paul pull apart the concept of good brand governance, examining and explaining how structures for protecting and owning your…