In this week’s episode of Jack’s Passions, Jack shares with us a phrase that he has learnt is vital to the branding process.
If you want to create a successful brand, you must personally instigate the brand culture and brand strategy, and be willing to live it fully.
Rather than merely expecting people to follow your brand strategy, if you can show them that it is meaningful to you, and that you care about its sustainability, your team will develop a greater sense of respect for it.
You can’t delegate brand passion to others. Building a brand is about personally living your brand constantly through everything you do and say, in every action, product, and process that you deliver.