This week’s episode of Jack’s Passions explains the idea that your brand is a mirror – a way of identifying whether or not you are staying on brand.
It’s important to think about how things like your office, reception, even your car, reflect your brand strategy. What does your physical environment say about your brand?
A brand mirror constantly shines your brand back to you, but we are often desensitized, and fail to realise that our environment and the things around us might be eroding our brand potential.
What does your brand mirror reflect back to you, and what does it say about how committed, passionate, and on brand you are?