Your Brand is a Mirror

By October 17, 2014Jack's Passions

This week’s episode of Jack’s Passions explains the idea that your brand is a mirror – a way of identifying whether or not you are staying on brand.

It’s important to think about how things like your office, reception, even your car, reflect your brand strategy. What does your physical environment say about your brand?

A brand mirror constantly shines your brand back to you, but we are often desensitized, and fail to realise that our environment and the things around us might be eroding our brand potential.

What does your brand mirror reflect back to you, and what does it say about how committed, passionate, and on brand you are?

About Jack Perlinski

Jack is the Director and Owner of DAIS – a dynamic business focused on ‘elevating brands’. With a career spanning over 25 years, Jack is passionate about brand and his folio of brand success stories evidences his skill as a branding entrepreneur.