There are four key danger zones worth knowing about when on the journey of brand governance, and it’s important to know where you stand on…
Read More
In this week’s BrandJack Podcast, Jack explains the importance of tapping into the authentic story of your brand, and why it plays a pivotal role…
The Shock of the New from Jack Perlinski on Vimeo. In this week’s episode of Jack’s Passions, Jack explains how a book called ‘The Shock of…
When talking about brand equity, it’s important to understand that a brand is far more than a just a logo. It’s not a job, it’s…
Positive Disruptions from Jack Perlinski on Vimeo.
In this week’s episode of Jack’s Passions, Jack explains the importance of positive disruptions and how it can be a refreshing way for others to…
Every brand should have a proven performance that connects to at least one of these four key success profile triggers. These triggers sit underneath your…
This week’s BrandJack Podcast explains how to identify the simple pattern behind the success of the world’s biggest celebrity brands. Jack believes there is a…