In this week’s episode of Jack’s Passions, Jack talks about his brand theme of ‘Inspire Me’ that sets a standard of performance within the DAIS culture.
A brand theme is the spirit that drives and glues your brand’s culture together.
By creating a brand theme you are creating a language and a contract between you and the people you work with, that enables your business to perform to a particular rhythm and standard.
“We use ‘Inspire Me’ as mobilisation statement that builds a spirit for momentum and success.”
What’s your brand theme?