Inspire Me from Jack Perlinski on Vimeo.

In this week’s episode of Jack’s Passions, Jack talks about his brand theme of ‘Inspire Me’ that sets a standard of performance within the DAIS culture.

A brand theme is the spirit that drives and glues your brand’s culture together.

By creating a brand theme you are creating a language and a contract between you and the people you work with, that enables your business to perform to a particular rhythm and standard.

“We use ‘Inspire Me’ as mobilisation statement that builds a spirit for momentum and success.”

What’s your brand theme?

About Jack Perlinski

Jack is the Director and Owner of DAIS – a dynamic business focused on ‘elevating brands’. With a career spanning over 25 years, Jack is passionate about brand and his folio of brand success stories evidences his skill as a branding entrepreneur.